Friday, August 3, 2012

Viceroy Watches In The Highest - Marche Inside


Several years ago are in the market, viceroy watches are probably the first or second brand that comes to your head if you hear the word "clocks".

Another thing that makes us remember it is to see any celebrity advertising a watch, we automatically think viceroy watches, even if another brand is finally announced. the boom of so-called "ambassadors of viceroy" was initiated by a campaign where churches in July announcing the brand in a competition of imitators of himself, which curiously was not really a winner. After that came more as Antonio Banderas, Melanie Griffith, Enrique Iglesias, Shakira, Raquel del Rosario and Fernando Alonso. the viceroy watch brand has hit very hard by these million-dollar contracts and then tried to follow other brands such as Time Force (interestingly after joining much of the staff of viceroy) with Rafa Nadal, Pau Gasol and Cristiano Ronaldo. Bassel with Julio Iglesias Junior ... or even another brand viceroy ownership group (group Munreco) sandoz, starring Richard Gere, Duque and Fernando Alonso also. The promotion is not new, we can all remember that from "search, compare and if you find a better one ... buy". Yes, a man who once was very famous advertising detergent, was a huge success, perhaps because of how rare it was to do something and went to the historia.Igualmente that experience had been tested previously in use (if my mind I betrayed to the ford brand marketing).

Now after years of exploiting this technique viceroy watches have been among the 3 most sold in Spain, with lotus and Festina. the campaign that the Festina Group (also owner of Lotus, calypso and others) has had with its customers has been harshly criticized. literally forced them to buy a complete collection of lotus "code" as any trader knows will sell well in the end only four or five models, but also were obliged to buy everything. This revolutionized lotus traders and lost many customers did not want to go through this and less in times of crisis. Some were found with a lot of good letters almost unsaleable and payable without the income that this collection promises. many stories are still told by the people of the guild, some speak of customers literally "cast" the lotus shopping your store and asked to never return there, others simply returned the watch and refused to pay, and not speak of the "clean" inside that made the group firing festina inside malls. the "bad language" intended to say lotus opening its own stores, now that other traders have them at the top.

a lotus also showcase an ad, how many are there in Spain? festina group may pass a little or simply want to take advantage of their customers. anyway this is only feedback I have received first hand (including redundant commercial) do not intend to convince anyone of anything ... what I have clear is that viceroy, with its faults, does not do things like that. Likewise when it suits them also will be given. a brand that has always done well is time forcedos "valentine group", all they are a bit lost in customer service. Unaware that they have ordered or even find things to repair. telling them they get angry, but just my opinion is good. curiously this brand a lot and change for the better when, say, the viceroy watches company fired many marketing employees (or left them) and all went into force time (including trade with former through).

Finally we all know that each and every one of these watches include the incorporation of other brands such as Dolce & Gabbana, racer, Breil, etc.. are made more or less the same Chinese factories, which does not detract from quality. Japanese machinery Montan (Miyota) but are also manufactured in China, obviously to reduce production costs. I live in China much of the year and I know several watch factories, there is everything from the highest quality to those that will melt in your wrist after a sweat. Of course the viceroy watches only let you use the components they choose. steel quality is very important too. One point to consider are the quality controls and the factory manager with a good production, most Chinese factories have nothing of this, so many European or American sent to an employee there just for this. If you can convey what you need to have a top quality product.

My recommendation is 100% positive if you value buy watches viceroy, the only downside with these and also other major manufacturers is the slow service, viceroy has changed its location after not having enough space in his large building in the industrial stream the plain of Madrid. Now it seems that find a little more.

1 comment:

  1. Some more information about these watches: they have all-plastic Chinese movements inside.

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