Wednesday, August 29, 2012

Sales recruitment sites


A few basic things are critical to the success of a recruitment site for sales, or any specialized yard for that matter. Because I'm only discussing construction specialist and generalist sites, I think it will be evident as we continue our discussion with a sales recruitment specialist site as our example.

The critical factors that will work for you the shipyard specialized recruiters are very good sense. In the first place the right candidates potential to be attracted to the site, secondly, the unemployed must be attracted to the site to search and apply for jobs and subscribe to us details so that recruiters can contact them in the future. The third criteria refers you to the recruiter, the site should be easy to use and gives you access to the right candidates in a timely and cost effective. Everything seems pretty easy so far, so how do you assess whether you are going to spend money using the site right? It might take a clear path and some sites do not offer this, but many do not and how much time and energy you have available to spend inadequate testing sites for sale?

Returning to our first factor, the right candidates in the pipeline potential to be attracted, how can a site do to attract the right candidates for the site? Below is a list of the main ways to achieve this goal

* Search Engine Optimization

* Email Marketing

* Pay Per Click Advertising

* Affiliate programs

* Online PR / Press Releases

* Blog marketing

* The Directories

* Links Programs

* Social Network Marketing

* Offline Marketing - Television and Print Media

All of a sudden does not seem so simple and if a good site is using all these techniques of marketing and promotion to drive quality job seekers at the site, how do you know if they're doing and do it effectively, with Some sites specialize in charging as much as 400 pounds for a single ad, mistakes could be a serious mistake.

If we return to our good old friend Google, can you give us some insight. For example, I am a recruiter seeking to recruit sales staff. I know that Monster Jobs is regularly advertises on TV and all over the web, it is quite expensive that I think well maybe it's because they invest a lot of money looking for work driving the collection of their global sites. A quick search of the URL monster UK, how is recruiting for a sales person in the United Kingdom gives over 85,000 results, which include a statement of monster uk.co.uk. A more detailed search link: URL is a bit 'less impressive in 5600. All these statistics can be very interesting for people who work in SEO and online marketing, but you as a recruiter is going to get the candidates you need, simple answer is no. If we get a little 'more specific on our need to recruit as most of the recruiters are very specific requirements, we are looking for a sales manager of a bank in the United Kingdom. What would this person search when looking for a site, (this of course only gives access to candidates active), perhaps they could search for "job shop" or "job bank" or "Sales Manager jobs in banking" , as people often look for exactly what they are looking for. So where does Monster uk are in each of these searches, "sales jobs" appears on the first page, both in the natural ranking or pay per click advertising sponsored. Then I search for "jobs bank" and get a monster uk result is 9 in the search results, not bad. I click on the link as if I were the bank manager sales, ready to do my own research of sales management roles in banking, select from the search box located in London and now I am going to select the category of work and the closest match to the sale Retail banking working, customer service is the retail and press the search button. The results are for the roles of treasurer and youth for work in general not in the retail banking sector, I as the unemployed are so impressed that I close the browser and return to work. Finally we test against the monster search phrase "sales manager jobs in banking", and once again not show on the front page. Monster Jobs is not well for us in this instance, what you really need is a sales recruiting site that is going to attract and retain the details of the candidates you need. The question is whether such a site exist? We will explore this further along in the next article in this series .......

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