SEO backlinks and improve your Quality Score AdWords

If you know the difference between SEO and PPC then skip the next paragraph, otherwise read on. SEO stands for search engine optimization, the practice of increasing the visibility of a website for keywords in the search results of Google, also known as organic results you see on the left side. Considering that the PPC is an acronym for Pay Per Click, these are the sponsored ads you see on the right side of Google results - and the program from Google that serves these ads is known as AdWords.

The way in which the organic results of search engines and paid internships are displayed on Google works separately - the two systems do not interact!

How does the position of AdWords Quality Score effect and how much you pay?

An advertiser might start thinking that the offer is put in AdWords is the price you will pay every time someone clicks their ad. They would be dead wrong. Your quality score determines where you will place your ad on the page, what it will cost.

Before AdWords determines where you will place your ad on the page by multiplying the maximum CPC keyword QS.

Secondly, the AdWords system determines the actual CPC dividing the ad below to rank for your keyword and your QS rounding to the nearest hundredth.

How does this effect your landing page quality score keyword?

Landing page relevance has been a factor in QS since 2005. However, the increase in the organic rankings of a page will have no effect on the quality score. You could have 10,000 high quality backlinks to the page of paid search landing and it would not increase the quality score. Anyone who tells you otherwise does not know any better, or is likely trying to upsell you on SEO (Let me preface, I'm not against SEO, is definitely worth not only relevant for determining Quality Score).

The portion of the landing page QS is determined by the relevant page. Google checks to make sure the landing page the ad promised. If you promise balls in the basket and talks page on clothes that have a relevance problem. Intuitively this makes sense, if people start to feel that paid search ads are not relevant they will be less likely to click on them, causing Google to lose money.

AdWords QS is determined also by the originality of the service page content, which is probably where people get hung up thinking that the quality score is related to SEO (unique content is important for the standings and in the organic results). When AdWords earth this means only that she should not use mirror or bridge pages that do not provide value to the visitor.

Another piece that factors in the portion of the landing page QS-speed page load time. A page that does not load quickly is a lack of experience for the visitor.

For more information on landing pages to check the effect of quality score on Google's official position.

While landing pages are important, but only make about 20% of the quality score. To improve quality score was much better to focus on creating a structure adequate consideration, the correct match types for keywords and focusing on Click Through Rate. If anything, it should be easy to make your landing page relevant quality score. It 's much more important to focus on making a landing page that gets those hard earned clicks to take action, but that is better left for a future discussion .......