Customer Service Excellence - cultivate your Raving Fans

It 'easy to appreciate the challenges that offers great customer service can bring. You see that is not simply a case of giving them what they want when they want, at a price they are happy to pay.

No, there is much more value you can squeeze out of them in the relationships we build.

And the good thing is that it will be the beneficiaries as well. Because the way we create 'Raving Fan' is merely to be great with customers who already have and to be clear about what we want from them.

It 's really as simple as that.

You see, what we want our customers are people who want to love them: -

Ø Support us as a gesture

O help us along the way

Or become a resource to their families, friends and acquaintances also

O Come and trade with us more often

We want to create people who love us so much that tell our story for free to anyone who will listen.

For many small businesses, this is all they do.

They are great to their customers, they go the extra mile, even / especially when things go wrong and are loved for that.

So much so that their customers become their marketing tool.

When you have complaints, you can fully interact with customers - which, ironically, do you miss when things go really well!

A complaint is a small door to creating a relationship that is open, honest and mutual. More than a little 'time, you will be able to move this relationship in a society too.

These people are a great resource if you are in a small local company or a huge mega-corporations, through the creation of one-to-one, like they never had before with a provider of services or goods.

And tell other people how great you are.

If you're smart, you even begin to ask them to collaborate on the development of your business or service, asking for their input in advance.

Whether you are a shop, a call center or an online business you can move in the sport open-source.

And that will allow you to draw on the insights of your most important (along with people, of course): your customers and clients!

The 'Raving Fans' is more convenient to the customer or client can be created. They are worth more than their weight in gold and are out there right now, waiting for you....