AdWords - How to Kill Your Quality Score in 2 easy steps

Many AdWords users are killing their quality score and do not even know. The quality score, among other things, is used by Google to determine ad placement and cost. There are some advertisers are just absolutely killing their score and did not even realize it.

The formula that Google uses to determine the quality score may take into account many factors, but there are two things that kill your score in a heartbeat. A lower quality score means that you are going to pay more for your AdWords placement.

1.) From the landing page

In the eyes of Google landing page must be faithful to the letter of your ad. If you promise a free report or e-book, then your landing page must have an open connection to download. N squeezing allowed.

Honestly, Google and AdWords are not against the use of squeeze pages, but I am against advertising something for free and then ask your host to exchange their name and e-mail for your product. As Google sees, free means free, not in exchange for something.

The best way to get around this is to NEVER use the word "free" in you AdWords copy if there is a link to the download page open on the target. If you insist on doing this, Google will penalize.

A few words of advice on landing pages.

Keep your landing page relevant to your copy of AdWords. Google loves sites that have relevant, high quality copy. The sites that are not relevant to their ad copy are considered low quality, and while Google does not prohibit them increase costs so high that using AdWords is no longer economically feasible.

Avoid redirects on your landing page. The l'uso redirection seems to be a part of the lower part of the internet marketing business and is a "black hat" techniques to pay for all of us. Google hates redirects used on landing pages and in future these pages is not my being indexed or can also be de-indexed.

Do not use hidden text or links. If Google finds your site to have hidden text or links that considers deceptive in nature, you may find that your site removed from Google's index.

2.) Layer float and hover ads

Google and AdWords hate these things. In short, these types of ads destroy your quality score. Get them off the landing page as soon as possible. Replace these ads with a static opt-in built form on the landing page.

3.) Pop-up or pop unders

Google sees these types of ads as an obstacle to navigation on a website and will prohibit the landing page from AdWords if you use them. I'm just reactivate your AdWords ads after removing any type of pop ups and pop unders.

If you use any of the points outlined here on your site then you have only yourself hurt. Clean up your site and you will find that your ad position may climb while you costs may drop! ......