Article Marketing Bootcamp: Reduce, Reuse and Recycle Your Content

Creating content is one of the greatest works of Article Marketer. One of the best ways to create content is to a simple presentation of IP (intellectual property) that you have laying around. Taking advantage of existing material saves time and energy, and allows you to integrate your article marketing more seamlessly with the work it supports. Take a tip from our friends and eco-warriors to reduce, reuse and recycle what you have already done so much effort to create - and give your productivity a boost in the article marketing process.

By leveraging your content for fun and profit

The key to increase the results of article marketing without working your fingers to the bone is the lever - in this case meaning the ability to increase the return on investment by maximizing the potential of a given resource. By leveraging the content is viewed as a persistent and ever-changing resource, rather than disposable, single use only. Of course there are times when you may have nothing to work at hand or are entering new territory, and Article I start from scratch. But starting over every time you need to produce content on a topic to which he has already been created and expanded the existing material is simply a bad use of your time and energy.

Write once, publish to infinity

Written a program of ebooks or other IP? Great! Reusing this content summarizing (reducing) the chapters or reprinting short sections as separate items. Once this is done, you could also try to reduce the essence of the entire ebook in a single article - it's great practice to write book summaries for potential agents of print publishing. Also you can turn around and plug in your ebook or program in the resource box!

Similarly, you can create items of existing programs, seminars and workshops for the distillation of any section or class in a single article (or series of articles, if the work is complex). These items can be made into an ebook workbook or to provide additional IP even more marketable. As above, do not forget to promote your seminar or workshop in your resource box that goes with each related article.

And do not forget to go and search for articles within articles. If you read Article Marketing Bootcamp: Anatomy of an "Article Marketing" Article, it recognizes the entire article as an enlargement of a section on creating content for this article. Similarly, sift through your existing articles to see if there are pieces in there that could be defined in full-length articles. Top Ten lists and the like are perfect for this. Each list item may become the subject of a full article and the articles combined become the basis for a series of articles, which can then be combined in a laboratory ebook, program and so on - the circle closes with a section of referred to above. But there is no need to attack alone with your list-based articles. Every article that makes it a central point, has the potential to be subdivided into deeper offspring.

Gold mines on-line

Create content item recycling your content online. Of course, your blog is an obvious first stop to find the seeds great article or even complete ready-to submit articles, depending on your style of blogging. But there are other options as well.

Scan through your list discussion messages, e-mail to help friends, group exchanges, and other Yahoo! sites like trying any pearls of wisdom not finished that you can clean up some real gems article. You need permission to use other people's contributions (comments, answers, and so on) literal, but if you want to avoid that you can just paraphrase or rewrite their answers in your own words. Just make sure that your version is substantially different from their original words, so there is no evidence of copyright infringement.

And stop by your site on the way back. The FAQ, information pages, resource pages and other content-centric visitors can often be expanded, combined or simply reformatted for constructing many useful articles. Of course, these items must be pieces of information-rich and not just promotional or marketing - focus on the subject of your work, not your company.

Work smarter, not harder

Recycled content is not good just to save time and make the most of every word, is also a good deal. Reproduce the material exists in many different contexts and forms strengthens your brand - no matter where on the continuum of potential customers are content, the material you find will be comfortably familiar, conceptually coherent and internally self-reinforcing. In other words, the content will always look and feel like part of a well-designed, rather than separate pieces of work topically related.

Recycling saves the wear of time, energy and mental and tear. It allows wave of creativity to serve different needs. It provides the writer with an almost unlimited potential to exploit their ideas and creations in an integrated and cohesive body of work. In short, it's a magic wand that creates the biggest bang for the dollar content of the smallest job.

Reuse, reduce and recycle. And then ... reap the rewards! ......