Seo Web Design The Basics

It takes more than wishful thinking to land one of your pages in the top 10 of Google, but once you understand the criteria of what is involved, you can increase the probability for each of your pages if you start with the end in mind .

The rankings are based on algorithms, so if you work within the guidelines of the formula, some results are produced continuously as a byproduct. Here are some examples of well-defined on-page SEO principles known for producing consistent top 10 results.

The first requirement to achieve top 10 rankings in major search engines are:

Meta Tags Optimization

Optimization of meta tags is extremely important, but doing it wrong can result in penalties from search engines. Do not stuff keywords in your meta-tags (words that use more than 3 times), keep the title in question and of short duration. Using the descriptive copy is more efficient, instead of having to scroll through text clipped off the page. There's nothing more attractive to researchers that the words remain isolated in the results of half of a sentence or full - filled - filled even more - even more ridiculous keyword stuffing. No name calling here, but if you are still using this as a SEO technique, it's time to cut the mullet move in 2007, where things have changed a bit '.

The description should be concise and try to use actual search terms in your description (which the majority of SEO companies will not disclose). Any SEO worth his salt knows that if you want to rank for a certain period, having the exact form of that key phrase in the title and the description increases your potential ranking for that term. Keep the keywords with a higher priority near the front of the sentence and try not to go over 250 characters. In this way the pages focused as well as each word is more powerful for the ranking. The more words you use, the less powerful they become. So once again, short and sweet version does wonders for a dual purpose (1) the visitor, because it tells them what they can expect once they arrive and (2) web bots and search engines, which put a great emphasis on law or in the data description.

Optimizing Hyper link

First, a hyper-link for those who are unfamiliar with the term is a fancy way of saying that link includes the URL (Universal Resource Locator), otherwise known as a website or web address on. Links can be used for internal (within your site otherwise known as the navigation architecture Link IE or external purposes, such as linking to another site you like or endorse. If the connections are you leaving site and go to another web site that are considered forward links, or if your site gets a link from another site who are called back links. In both the ability of the manner in which the strength of a bond is measured either by the anchor or text that includes the states of connection. So, instead of using click here for a forward link of an optimized version that contains the keyword that has a huge weight in search engines when you reference what is the 'topic of the page the link leads to, as well as add ranking potential addition to the page that the link is located.

Optimization of Hyper link plays an important role in SEO and after reading the whole series, you know how to put these elements together to improve the rankings of each of your respective pages.

Alt Tags Optimization | Tags alternative text

From the web bots and spiders not able to analyze data in an image or flash to determine what the image is, Alt tags allow webmasters to create a clear description of what the content of the image are. If you have an image showing your home business a great way to use the alt tag from this image would be "headquarters company name, city and state." In this way you can get the maximum value for this picture as a factor that contributes to your overall standings with regional references, as well as using the name of the company to strengthen your brand.

In the past, this was one of the most abused or search engine optimization and fell more along the lines of manipulation of search engines. Companies should fill every possible keyword in alt tag to inflate more relevant to their keywords instead of creating valuable content. The filters were added to the search engines to eliminate sites that use this tactic, but you would be surprised to see how many webmasters still use this technique. A lucky day for us and unfortunately for them, almost resulting in penalties in the standings each time push them lower on the totem pole to reach the top 10, although the first 100 results.

Optimizing your web site

Optimizing your website Copy or otherwise known as content words is the most important factor for ranking. Without going into too much detail, it is safe to say that the quality of the content of the pages are, the better ranks in search engines.

The reason is simple, think of the web as a journalist neighborhood who is always trying to be Johny on the spot to bring the latest headlines and more to the web in general. These programs are more than just journalists, were designed to emulate human behavior and crawling through pages much like a real human being would. Follow the links, take notes and even more if they like the content is more often around to see if you have updated your information.

Knowing this, it is important to write your pages for humans, since they actually pay the bills, but also to understand that you can create an interesting text for search engines to index as well. This is accomplished through the word density, which is another way of saying Fancy Pants how many times a word appears on a page, and how close to other important keywords that you outlined in your document (using your link, title and descriptions).

To add even more emphasis to a group of words per page optimization, you can use the heading tags h1, h2, h3, and so on to reference the priority for those phrases and keywords on your pages. We explore specific uses of header tags at a later time, but the goal for now is just to provide an overview of the basic elements involved in SEO web design.

The content really is king, so the best way to capture the attention of the Google bot is to write world-class content and sprinkle in a tactical optimization for maximum effectiveness.

Site maps - What they are and how to use them.

A site map is essentially an index of pages that make up the site. There are two different types of maps;

(1) A site map HTML that is used for human visits to find the relevant pages and

(2) an XML sitemap that is designed for spiders to connect the dots and find your entire website when it performs its indexing to create a snapshot of content.

Each page of your site should have 2 things to be taken seriously by the major search engines. The site map and your privacy policy. Another thing you might want to note that if your physical address is missing in action (in the contact page) on your site, ads will likely have the same effect by Yahoo and some other engines. Sanctions are available in different shapes and sizes, so as to avoid them is better to be proactive and integrate these three elements from the beginning.

An HTML sitemap is simply a link to the page with a brief description follows. Only this can affect where and how your page is ranked in the grand scheme of things. A sitemap xml on the other hand is something that lies at the server level that spiders and web bots access (such as your robots.txt file) when looking for data to report to the web.

Each of the above elements are inherent in our SEO packages and is an integral part of the optimization process. I think that wraps on it to this overview of the basics behind the fundamentals of SEO Web Design ......