Each exhibitor is a sales presentation

A retail display is a framework that outlines your product. Every time you build or implement a retail display, you can take to the next level, translating product features to benefits. I have always believed in the axiom "Never Over Promise - Always More to act." I begin with the assumption that everything that is sold to satisfy a customer has a need not just as disappointing as checkout or use the product.

First, you must decide what your customers when shopping to buy the product. I'm shopping for convenience (individually wrapped cakes), a mode of expression (chalkboard paint), or perhaps personal security (locks luggage)? Then you have to outline the characteristics of your product. We will take a whiteboard paint shop arts and crafts, for example.

Your children will actually be encouraged to write on the walls! Features chalkboard paint: Applies to any surface water and soap Clean-up 10-year warranty against chipping, cracking, spalling, etc. Covers up to 300 square feet Now these features translate into benefits that apply to what the customer is buying . They are not buying paint. They are buying a creative outlet for themselves or their children. Take each feature one at a time. Advantages chalkboard paint: turn any surface into a good time! Easy to clean back Guarantee Get the best area of ​​this paint than any other brand if you keep these benefits in mind when creating your retail display, it is quite easy to come up with visual cues that express how your product can be applied to needs of your customers.

Looking at the benefits, we can come up with some display options. Sometimes, a benefit not easily transformed into reality, but as long as integrated as possible, our screen will be attractive and informative. Overhead view of ideas based on their performance: a plank of wood, metal, masonry, drywall, plaster, glass, cement, clay, cardboard and hardboard with one side painted with blackboard paint and the other not. A copy of the warranty of the manufacturer printed on paper holder presentation to take a sign. A yard stick in the following words: "One gallon provides 300 square meters of creative space!" As you can see, our screen you are configuring. All we have to do is bring the materials together to make the display of retail and we are on track to give children sized canvases to the wall .......