What Is The Value Of Permit?

Obtain and cultivate the permission of their customers or prospects to receive information from your company, increases the value of your company.

Several people have asked me how much is a mailing list? to answer this question let's consider two scenarios: people have not accepted to belong to the list and the other scenario is that people belonging to that list have requested belong to it. That is, in scenario 1, we are talking about lists and non-permissive scenario 2 Permissions list.

Lists non-permissive

The first important point is that if you're doing a mailing or e-mail or SMS traditional people who have not requested these by SPAM. That is, you are violating the privacy of those people and you're wasting my time. Contrary to what many people think the value of a list of this type is not zero. Is less than zero. When mail is sent without permission will affect the value of the company that sent him. Further costs are incurred sooner or later in the value reflejerán who sent the email.

Permissions list

To calculate the value of a Permissions list, there are several possible approaches. Suppose you have a list of 500 people who have requested to receive information about your company. Vamor to use two approaches:

Value for alternative

How much it costs to reach 500 persons interested in your products or services?, If to be mailed direct cost around $ 5 (one card and shipping) each. So we are talking about $ 2,500 per shipment. If you do this quarter are $ 10,000 x year.

Probalan purchase value:

How likely is it that some people buy your product? Estimates the 10% response Permissions list. For our example, let's take the company to sell to each customer's estimated $ 40 x months, or approximately $ 480 per year x person. Annual Total: $ 480 x 500 people x 10% = $ 24,000 x year.

I think any of these approaches is an absolute truth. Use them to get an estimate and take an average to be put on the assets of your company. If we are using, the average would be 34 U $ D for each contact, ie, for every 500 people in its database the company is adding value by $ D. 17.000U Is it worth to your company? Someone is building the Permissions list? Someone is assessed?

If your company is not building a contact list permissions are losing money, or worse yet, is giving money to the competition. And believe it sooner or later the competition will take that money.

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