The Public Relations Plan and Corporate Strategy

By: Oscar RossignoliEditor of http://www.imagen-empresarial.com

Write (the plan is not written does not exist) an annual communications strategy. You can not start the year without a course in your communication activities that adhere to corporate goals.

In this strategy you must have an overall goal and objectives specific and clear, you want to achieve by the end of the year in communication. The overall objective has to do with positioning and generating projected target audiences perceptions.

For the design of your overall corporate communication strategy I suggest the next year scheme, which has given me excellent results and is sufficient to cover all relevant aspects:

Específicos3.Consideraciones general2.Objetivos 1.Objetivo generales4.Posicionamiento: Current and tácticas6.Mensajes proyectado5.Estrategia and clave7.Herramientas of comunicación8.Acciones específica9.Medición spot by audience, evaluation and analysis of results

You can see a practical application and full details of this scheme in a real case in my book Crisis Management Manual:? Living With a corporate scandal in Media Communication Without Being An Expert?.

You can read more details on these topics by visiting http://www.imagen-empresarial.com

Although the communication strategy will be one level of the institution, the various interests of different audiences with whom they have suggested a specific program of public relations.

Positioning objectives are the same for all audiences, but in practical application may be several variables.

So, to help in the writing and the focus of your annual communications strategy, we will see in detail what aspects should be taken into account to maintain good relations with each of the various public corporations.

You can read more about these topics by visiting http://www.imagen-empresarial.com