Webinars as a marketing tool

The term is an anglicized marketing that has several definitions. According to Philip Kotler (considered by some the father of marketing) is "the social and managerial process by which groups and individuals meet their needs by creating and exchanging goods and services". It has also been defined as the art or science to meet the needs of customers and profit at the same time. It is actually a sub-science or field of study of the science of administration.

Marketing draws on the needs and desires of the market and intends to proceed to your satisfaction the most beneficial way possible for both consumers and the company. He worries about carrying out the terms of trade and it seeks to identify, create, develop, encourage and serve the demand.

The company has methods and techniques of market research and analysis that let you specify the activities that will be combined appropriately in order to achieve the objectives.

Well to situate and define the importance of advertising in marketing and consumer behavior, we should mention the importance of globalization and capitalism, which is a part. The advertising makes sense when it comes to large commercial and economic phenomenon is known as marketing.

Do not forget that a lot will have to do when advertising in which the consumer decides to choose a product, brand, etc..

"Do not Buy A Brand When tested, but when it Buy"

So I think that before entering the topic is important to talk a little about what is advertising, its origins and some other things.

Advertising as part and our economic system is directly related to the distribution, marketing, manufacturing and sale of a product.

I'm sure we all have wondered why you see there advertising?, And the reason is simple. Advertising, for being part of our communication system helps us to convey ideas, to inform the consumer of the availability of the product and what it should take into account when making a purchase so, we help you make a decision.

To advertise s need of creative people, I loved to be able to see where others only look, you can sell more than one product: enjoy, you need people who can reach the souls of others, which look and feel like the others, but which, in turn see and feel things differently, someone who is communicating layers, persuading and acting, and also to keep the imagination as reason.

In each book d advertising looks different structure of the different stages of advertising, and dissented so put a covering most of the theories about the different stages of advertising:

Stage of post-marketing

This stage starts from the beginning of civilization and the exchange of prehistoric trade products, up to half of the eighteenth century to the beginning of printing. The largest demonstrations took place advertising on clay tablets in the criers of the people and on signs of taverns.

Stage of mass communication

Ends in early twentieth century. At this stage the communication and advertising to reach large segments of pressure, this thanks to the press, to pass the means of transmission.

Stage of research

This is established in the last 50 years in which the advertising is directed to a particular segment of the population, all thanks to technological advances and the evolution of advertising.

The stage of creating an advertising campaign can be divided in several maneas, here are a few:

Planning stage, is where are the general aspects of the campaign, as the product, budget, media which will be presented, advertising concepts, and so on.

We spent the stage of development in which all ideas and turn concepts land dispute with the specifications of the product and the target is the target market.

Then we moved to the decision, at this stage you are sketches, the spot's, the media plan and creative development of multinational accounts. All this with the participation of the agency and advertiser

Finally we reached the stage of exposure, which will see the results of the creative process and be given as conclusions. This exhibition is plowed into all appropriate means, as would be the television, radio, newspapers, billboards, posters, etc..

Sebastian Saldarriaga perpetual Webinar

Because of the power of webinars and valuable benefits to more sales online, Sebastian Saldarriaga was fascinated by the subject. The figures show that the best way to sell is through a platform, and what better than a perpetual webinar to make yourself known and add perceived value to your products?

If you have skills as a speaker (you are serious about developing your speaking at maximum), through a webinar you can boost your sales by 100%.

Imagine, you have a group of people listening intently to your message, you are seeing, I feel close ... you can transfer your energy directly infect them with your passion for what you do and your plans, could make the most of these buy your product, in one product!

However, we will not deny it: the seminars consume much time, energy and preparation on your part. Furthermore, the time difference with other parts of the world, could make all your followers not to attend your webinar virtually.