Monday, September 3, 2012

Publishers best marketing tips


The success of your book, book marketing and book promotion planning should begin before the manuscript is completed. Assuming that you are a self publisher or book publisher and you've already published your book, you must immediately implement a strong, no holds barred, book marketing and promotion strategy to sell your books fast. You can have the best book in the world but if nobody knows, no one will buy, advertising, promotion, marketing and a focus on selling more books should be an important part of your daily life.

Do not underestimate the value of a good press release to make sales of the book. When picked up by news agencies, a press release can easily end up generating hundreds of citations for your book. Make sure your press release states the 'who, what, where, when and why.'

Send at least 10 press releases to newspapers and broadcast media in your area every month. Send the press release the same to the Director of the local newspaper every week until they are called for interview or were drafted. Make sure you have at least one good press release, written in AP style, which you can post for the duration of your book.

Press releases can generate thousands of dollars in sales when collected by the national trade or print media. Using press releases can be a very effective marketing tool if used properly.

Your sales letter or flyer should include an eye-grabbing title, the benefits to the buyer, the features of the book, a book of testimonials and sales information. Create an online competition in the directory and enter the contest online to drive traffic to your website. Find a non-exclusive distributor with a reputation for getting your book to the book store trade, as well as for other retailers.

Get as many testimonials about your book, as far as possible by experts in the field related to your title, not customers; use on your fliers and back of books. Make sure you promote and market your book every day, both online and offline. Market your book for the number one market, and then go after the secondary markets.

Every day is important to focus on a variety of marketing approaches. Submit articles to article directories online that focus on the theme of your book to drive customers to your website. Publications in print and online provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing.

When you get a nice write or have on you and / or your book, are laminated and set on an easel at trade shows. Building a web site that provides another avenue for ordering a virtual press kit on-line and link exchanges with sites that relate to the topic. Women buy more books than men, see how you can place your book in women's market.

If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment, many publishers have sold thousands of books this way. Remember to make sure that the book listed in Books-in-Print, do not assume it is already listed.

It 'important to publish a website that focuses on the title, you will be able to refer editors and customers and all interested parties to book your information with a click of the mouse. Offer to trade writing a monthly column in a trade publication in the genre of your books, the market for display ads on the same page.

Now, promote, promote, and promote your book a little 'more! Do not wait another day if you have fallen into oblivion, making sure to focus on promoting, selling and marketing your book each day. Use your book promotion and book marketing dollars wisely, go after the free resources and economic daily .......

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