Monday, September 10, 2012

Indian BPO providers claim a Bigger Bite


The rise of Indian suppliers of BPO among his Western counterparts can only be compared to the story of David and Goliath. But Indian companies are slowly but steadily, leaving an imprint on the world stage BPO. This article takes a look at some of the key reasons for the surprising success.

Indian industry of business process outsourcing is proving to be a tough nut for its Western competitors. According to a recent study, the Indian outsourcing providers accounted for 5% of market revenues among the top 150 suppliers. Market analysts have predicted that the share of market revenue is expected to grow, with the possibility of getting doubled by 2010.

Even a few years ago there were hardly any Indian BPO providers in the top 150 but by the end of last year the top 20 vendors in India accounted for $ 4 billion in revenue, representing a significant portion of the field. It is expected that this trend will continue due to economic pressures to ease the demand for low-cost BPO. The accelerated growth witnessed by the Indian, during periods of economic crisis, took industry experts by surprise.

Although there is no player of the top 20 Indian BPO companies in the world, half of the 20 major Indian suppliers operate on local, U.S. and European distribution centers. Indian BPO providers have had the most successful service of the English language requirements, from North America and the United Kingdom North America has been the most successful sales location for Indian suppliers, where the top-20 India-centric providers BPO to generate approximately $ 2.2 billion in revenue. From one point of view of the vertical market, Indian BPO providers also had more success in telecommunications, manufacturing, insurance and banking than in government and retail sectors that have not traditionally been strong users of outsourcing.

Indian providers of outsourcing of business processes are rapidly evolving to accommodate the vertical exposure, currencies and legal issues relevant to the business moving offshore. Some of the basic strategies employed by these companies include investing in onshore and near-shore delivery, pioneered the techniques of Knowledge Process Outsourcing and analysis services. These are areas where Indian companies are making their presence felt globally.

In a broad perspective, Indian BPO providers accounted for the growth rates ranging from 12% to 200% in fiscal 2008 - '09. Although there are some companies that have started with a very small turnover, this statistic has raised eyebrows.
Experts have analyzed the basis of this success resulting from the following factors,
o The growing acceptance of Indian BPO vendors in being able to able to provide credible market.
The continuous or acquisitions of European and North American service centers by Indian companies.
Ø Many of these suppliers are beginning to grow revenue from continental Europe and through partnerships with indigenous BPO providers, this will also help Indian BPO providers understand local business cultures.

One can safely say that many new giants emerge from India in the years to come. Contact center will see a marked growth since they have the lowest barriers to entry. This is due to the fact that the technical skills very little or process is necessary for contact centers to begin. These barriers should be kept low while the new operators with a wider base of potential customers will flock to the market in the near future .......

1 comment:

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