Monday, September 10, 2012

Business Pain or Business Gain?


Before beginning a discussion of pain business, let's look at what it really means. The words Business Pain are beaten around by almost everyone I talk to marketing and sales fields. It is probably one of the most abused words to describe the help of a company must become more efficient and effective. When you try to find out what you care about a business, you will find that you get a different answer from every person you talk in your organization. This is because the "business pain" will be different for each department or section. The sales force will likely tell you that the pain is not getting orders on time. The department said that the sales force for the promises, the administration will say that the costs are too high, and the executive will say that there are sufficient profits. All of them are correct. So how do you determine what the real pain is?

If you start with the top decision-makers, will have an overall picture of where we think business should be on the path of market share and profitability. This big picture will show you where he works and where to go. And 'where decisions are made for improvements. It 's also where the risk is identified and plans to alleviate the pain are combined. If you want the true definition of pain begins, with the CEO and then put together the other parts that cause the pain as described.

Nothing is more exciting than working with a company that can define what they are not doing well. Unfortunately, most companies are not able to pinpoint their problems. They can see the symptoms but usually not the likely cause. So when you get to know the pain of business, you should be prepared to offer solutions that fit the problem .......

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